Mastering the Art of Selling Cars Online is a comprehensive study and guide for automotive salespeople, managers, and dealers who seek to effectively harness the power of the Internet to sell cars.
Contained within the pages is a behind the scenes look at how the Internet has affected the retail automotive industry, revealing the difference between dealerships that struggle on the Internet and those that prosper.
Mastering the Art of Selling Cars Online covers all aspects of sales concepts, e-mail selling, online marketing, organizational strategy, branding, and web development, incorporating components of psychological warfare for maximum market dominance.
List Price: $ 29.95
Price: $ 29.95
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